Still need more guidance on how to write a positioning statement? Check out this template. What evidence or proof do you have to prove that your product is different?.How is it different from competitors in the same category?.What product or service category does your product lie in?.What brand name will you give your product or service?.What segment of the target audience is most likely to buy the product?.If you'd like to go even deeper, create a statement that answers the following questions: Why is it different from other products out there?.Write out a statement that can clearly and concisely answer these three questions: Once you learn these key details about your customers, you can develop a buyer persona that your team can focus on serving. These conversations will give you a solid idea of what their biggest pain points are and how you can market a solution to them. When speaking to them, pay extra attention when they start sentences with “I wish a product did this function…” or “Why can't products do this?” When they give these statements, respond with questions that go deeper, like “Can you get more specific about that?" If they don't bring up any pain points, ask them a few specific questions that will encourage them to give deeper answers. In fact, we suggest just talking to 12 to 15 current or prospective customers. You don't need to perform years of intense research to learn about your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. It can lift about 45 pounds and walk about 5 miles per hour.Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. It could make an incredible buddy like C3PO or R2D2. It will do the boring and repetitive things that people don't want to do.Įlon Musk is considering programming Optimus to have a unique personality and be a companion of sorts. It may look silly, but it will bring next generation features to people. With Tesla's Optimus robot, you are getting a human assisted robot that has the same power as Tesla's FSD software. The Optimus robot is aimed at reducing the burden of the global labor market and to increase the global economy. This one product is so critical to Tesla that Elon Musk has said it's the most important product Tesla has undertaken. He said the van would also be designed to help people with disabilities so they could get in and out easily.ĭuring the Cyber Rodeo event this passed Spring, he said that Tesla was making a dedicated robotaxi for ride sharing and that the design would be futuristic. He said Tesla is definitely going to make an electric van. It is clear that this is a prototype, but this is a product that would be incredibly useful for an EV.Ī range extender for the Cybertruck could generate 15 miles of range a day, and solar wings that fold out could add 30 to 40 miles a day.Įlon Musk has shown interest in having a Tesla Robovan and is something Elon Musk has brought up many times before. There are 240V outlets to send power to EVs. It's like having a mini solar panel farm. This is a portable add-on to a Tesla vehicle that has extendable solar panels that can then charge your Tesla vehicle. The next product is a solar range extender trailer. Tesla could also make an HVAC system that saves energy, cleans the air, and could even create clean water. Tesla will eventually be making these for homes. The impact on range for newer Tesla models is negligible. This is used for air filtering, removing 99.7% of dust, pollen, mold, and bacteria. One of the new products is something that 90% of people in the U.S. It also takes space, people, and materials, which would take away from other vehicles. It takes time and effort to learn to build a new vehicle. Here they are.Įlon Musk even said on one of the latest earnings calls that Tesla could not offer new vehicle models because Tesla's overall vehicle output would decrease. Tesla is going to have 4 new products, doubling their lineup, coming soon. Their 4 primary vehicles are the Model S, Model X, Model 3, and Model Y. Tesla has been a topic of great discussion lately.
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